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[VirianLexicon]:[meme-replication]:[meme-expression]

!!!Expression

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To be communicated to other individuals, a [meme] must emerge from its storage as memory pattern and enter into a physical shape that can be perceived by others. This process may be called "[expression|meme-expression]". The most obvious means of [expression|meme-expression] is speech. Other common means for [meme expression|meme-expression] are text, pictures, and behavior. [Expression|meme-expression] does not require the conscious decision of the [host] to communicate the [meme]. A [meme] can be [expressed|meme-expression] simply by the way somebody walks or manipulates an object, or by what he or she wears.
Some [retained memes|meme-retention] will never be [expressed|meme-expression], for example because the [host] does not consider the [meme] interesting enough for others to know, uses it unconsciously without it showing up in his or her behavior, does not know how to [express|meme-expression] it, or wants to keep it secret. On the other hand, the [host] may be convinced that the [meme] is so important that it must be [expressed|meme-expression] again and again to everybody he or she meets ([Heylighen, Francis|PersonHeylighenFrancis], 2001)
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