Memes on the Net

The Internet provides a wholly new medium for the efficient spreading of memes, both through email and through websites.

It is obvious that the media by which a meme is communicated, such as scientific journals, church preachings, or radio stations, will greatly influence its eventual spread. The most important medium at present is the emerging global computer network, which can transmit any type of information to practically any place on the planet, in a negligible time. This highly increased efficiency of transmission directly affects the dynamics of replication. Meme transmission over the network has a much higher copying-fidelity than communication through image, sound or word. Digitalisation allows the transfer of information without loss, unlike the analog mechanisms of photocopying, filming or tape recording. Fecundity too is greatly increased, since computers can produce thousands of copies of a message in very little time. Longevity, finally, becomes potentially larger, since information can be stored indefinitely on disks or in archives. Together, these three properties ensure that memes can replicate much more efficiently via the networks. This makes the corresponding memotypes and sociotypes potentially less fuzzy.

In addition, the network transcends geographical and cultural boundaries. This means that a new development does not need to diffuse gradually from a center outwards, as, e.g., fashions or rumours do. Such diffusion can easily be stopped by different kinds of physical or linguistic barriers. On the net, an idea can appear virtually simultaneously in different parts of the world, and spread independently of the distance or proximity between senders and receivers. (Heylighen, Francis, 1997) next

See also Chain Letter, Virtual replication on the Web, and meme-MemeCooperation?.

Last edited on Saturday, October 4, 2003 9:09:33 pm.