Memes certainly want things too.  They want to propagate.  Or so it seems
from a distance.  Up close I imagine they seem to be disinterested and
mechanistic.  I imagine a meme to a be paradigm shift for a new thinkers to
better understand what is up until recently exclusively mystically
connotated.  I think it is somewhat analogous to physics:  light rays
relabeled as quantum wave-packets, and to biology:  evil disease spirits
and bad vapours relabeled as germs.