Re: virus: Creating demand thru ? (was epistemology of email)

psypher (
Sat, 22 May 1999 10:00:49 -0400 (EDT)

...the modern market is based on neither quality nor stimulation, it's based on belief. People in north american society have no reliable basis for defining their identity and worth as persons than through the products they buy. This is especially true of the young. ...people don't buy products, they buy identities, the act of buying assures them that they HAVE identities.

[who is engaged in an ongoing battle with "consumer culture", occupying the front lines - I work in a music store in a mall... call it field-research]

> I agree with some of what you are saying, especially "the popularity
> of the product creates the demand". But, I still don't agree that
> is quality. I believe quality will generate repeat sales. For first
> time "purchase", my opinion is people are attracted to something
> stimulates them in someway. Your example of "shocking" news is
> suggestive of this idea.
> Roni
> -----Original Message-----
> From: Traumatic Dog <>
> To: <>
> Date: Friday, May 21, 1999 10:07 AM
> Subject: Re: virus: epistemology of email

>>On Mon, 17 May 1999, Rhonda Chapman wrote:
>>> >>One creates demand by providing quality.
>>> It would be a wonderful world if this were true.  However, if it

> is, how do
>>> you explain pet rocks, talking christmas trees, and beanie

> babies? >
>>And Microsoft Windows. That's one crappy piece of software,
>>and still, all the marketing praises it and it is always
>>shown in positive light.
>>The PERCEPTION is different from reality, none the less
>>the perceived quality/popularity/etc of the product create
>>the demand.
>>It is perception that matters. Not reality when marketing things.
>>Same thing with news articles. Shocking shit that gets more sales
>>is best, be it true or false. If false, you can write twice about
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