>"Consciousness is preferable to unconsciousness."
I wouldn't veto it.
I might reword it as something like: "Attentiveness is better than distraction" or "Mindfulness is better than habit" or even "It is better to be conscious of the world, than to seek world consciousness" (if in one of my lighter moods). But I wouldn't kill it outright on those grounds alone.
(And, KMO, do you understand that I have no problem with the message above, it's just its packaging that I find less than thrilling? I mean, we are suppose to be meme-engineers, after all!)