What fools and troubles me, what causes me_ so often_ not to believe in its bits, is how fast
the latest internet fad doesn 't leave any hard disc remain. The greater the hype, the more
subtle the snapshots of it all leave their symbolic/ catchy mark. Ultimately, we can 't even know
if it had perished all together.
Dawkins words, words to think about, that a second replicator moves beneath will soon
vanish and will be forgotten. Memetics was a brand_ almost a science_ but the stuff that now
survives_ what people call and know as a ' meme ', can 't be compared to what Dawkins and in degree, all memeticists ( including myself), had in store for us. Stick by this thought_ memes
themselves obviously code for the outcome !!

We are so to speak, extremely close of touching what is probably the very essence of memes;
and if not their essence_ at least their prosperity; that, in their own reputation_ lives up to
the brands promise !
Memes, since their beginning, progressed, instructed, proceded in increasing their survival/
use and propagation, and where men's brain was build as a nursery for all what is weird and
wackly, The Web bounced/ posted finally what we couldn 't hold, what resisted, what we thereby deprived the memetic evolution right in our inbox . Memes are now almost considered
solely as a catchphrase or concept that spreads quickly via the Internet, spreading around
YouTube, creating viral videos or other online phenomena. Althought sometimes frivolous,
gloriously childish, nonsensical, racistic, homophobic or misogymisitc_ noone had to register anywhere or sign in somewhere.
Each time you click, memes themselves nurture on an ideas laboratory and unleash a glorious creative cultural force. But it is somewhat paradoxical that one of the greatest technical
accomplishments of men, now escapes him. But the most surprising thing yet is the ease
with which mems took the liberty ' to go viral '. The test_ if you like_ is how the radical unveiling of the memes' - character will reflect on our being.

The memetic world of men collapses, falls into dust, goes up in smoke and with it, every potent mirage and every potent illusion up to the point that it caps a memetic saturation.
Our brain is crippled in its functions, in its ability to hold more, progress further, propagate/
spoil/ translate/ browse into more memes. The brain is now amputated ( firewalled) from what
itself started_ memetic evolution. All the weight of that evolution is now been put ( linked) by
the memes themselves_ in the bits and spread of technological connections which they them-
selves help to create !
Not just one time quicker, but hundreds, thousend times faster than any brain can progress,
memes jump to the wider web community, passsing from person to person across the world,
relying on ignorant users to do the work for them.
The nature of the hothouse principle is simple/- what can 't, will not be propagated by the
lameness of the brain; by the very conceptions of morality and ethics_ gets ' enriched ' with
' memetic hooks' ( bait), are imposed as interested ( and are not), exploit our curiosity ( and
we clumsy admit that we venture us too far), require just that little bit more of improved
intelligence ( and indeed that seems to be the rule), but even before we understand its final
performance the entire set ( and content) of PC, camcorder , Ipod, etc comes craching down.

After all, the first and last of the techbrunch_ are the brick wall networks of the memes.